Saatchi Follows Wendy's 'Kicking Trees' Spot With 'Hole'

We've got our hands on Saatchi & Saatchi's follow up to their Kicking Trees commercial for Wendy's which aired during the American Idol finale. This one's called Hole and it's a gleeful expression of the lemming-like acceptance people apparently have for McDonald's and Burger King's practice of leaving their burgers sitting in the window as opposed to Wendy's which, according to red pigtail guy, come sizzling off the grill.

The ad, reminiscent of Carlton Draught's Big Ad, hoards of people mindlessly race toward a big black whole in the ground until red pigtail guy rallies the troops against acceptance of window burgers in favor of Wendy's sizzling burgers. Theater goers will see this ad first when it debuts July 27.

While we do like this new work from Saatchi, we had to watch it a few times to fully focus on the central message of the spot. After all, with all those "whoa what was that?" big, bouncing breasts shots the director "casually" placed in many of the commercial's frames, red pigtail guy had to wait a while for our full attention.

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Tags: wendy's, commercial, hole, pigtail
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Comment by Matzan on July 25, 2007 at 1:03am: A bit of a stretch for a burger commercial, which could have been good if not for the creepy pigtail guy. Not as bad as "kicking the trees" but equally pointless. It feels off track and disconnected trying just to be different.
Thanks for posting though.

Comment by TJ Bennett on July 23, 2007 at 3:29pm: I like the spot, but I'm not sure if the idea feels that much different from the 'kicking trees' spot. Are we looking at an entire campaign of people mindlessly following the herd until our pigtail guy makes them realize there's another option? Not sure how long that can last. Overall though, this stuff feels a lot fresher than anything Wendy's has done for a while.