Heinz UGC Entry Says 'Next TIme Hire an Ad Agency'

Los Angeles freelance art director Brian Engleman thinks the consumer-generated content craze has gone too far and illustrates this by creating an entry in the Heinz ketchup contest which offers $57,000 to the winner. Oddly, Engleman's entry is one of the best we've seen so far. Well, in terms of production values. And insiderish humor.

At the risk of being un-PC (oh we never do that here!), we do have to wonder if there wasn't a bit of an inside joke here with the casting of the token hottie and token African America who sit by the hot tub as Chris Lusti finishes the spot by saying, "Next time hire an ad agency." OK, shoot us now but we're just wondering. Maybe they're just part of the crew. OK, we're gonna shut up now.

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Tags: cgm, heinz, ugc
Views: 1141
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Comment by Mark Schoneveld on August 21, 2007 at 1:04pm: I don't get it. He makes a pretty funny UCG ad, then as almost a post-script, says 'next time hire an ad agency.' Wha? Talk about mixed messages. I don't really see this as a very well thought out criticism. More ketchup in the hot tub, please. That's a hot idea.