Baby Wants Mom Back From Wilkinson-Shaved Dad

This is good. Really good. Wilkinson razor has created a trailer and an online game that focuses on the neglect dads feel because their wives are so enamored with the softness of their new baby's skin. In order to win back their wives' affections, the men take to shaving with Wilkinson razors. Baby don't like this. No, no no. And baby goes all ninja rap on Dad's ass.

If you're Gillette and you want to sell razors all you have to do is open your mouth and dbarf out some pice of shit Super Bowl ad. If you're not, you actually have to be creative...and entertain...and inform...and engage. Wilkinson does this very nicely.

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Comment by hkremer on September 19, 2007 at 1:04pm: I find it interesting that "Dad" saw the ad for the Wilkinson razor in a newspaper versus seeing a banner ad on his laptop...

Comment by Kurt Beren Geiger on September 13, 2007 at 3:59pm: This trailer is so cool. And to think that JWT France was behind it. That makes it even more amazing... ;)