Mazda Still Makes Cars? Well, It Sure as Hell Can't Make Ads

Comment

Comment by Roy Dains on September 18, 2007 at 2:45pm

Holy raging crap on a stick!!!! This epitomizes my huge complaints with auto advertising across the board. Granted, cars simply suck today. There's not a decent driver in the bunch. Cars today are as fruity as a cherry danish, and there's no way you're getting laid in a car that looks more at home in Weeble Land.

That being said, at least carmakers are trying to go small and economical. Those points should be stressed; the ease of parking, the feel of the open road, the lack of gas usage as compared to the giant SUV ego-tanks.

But they give us dancing vampire chicks, rave music and a very alternative-lifestyle-looking boy? Trust me, I'm big on half-naked dancing vampire chicks, but not in a car commercial. What does the control panel look like? Does it have a stereo with an aux-input for my iPod? Are the bucket seats deep and snug? Do the back windows open so my friends can shoot spitwads at passing SUVs? Where's the fun of the driving? I don't plan on dancing with my car any time soon, so please leave the dance music and hot chicks for the Victoria's secret commercial.

Mazda actually makes good vehicles, but you'd never know by the advertising. I've had a huge problem with the whole "Zoom-Zoom" campaign from the beginning... weak, weak, WEAK!!! (Did I mention weak?) You couple that with the little kid who's a refugee from a Peter Gabriel video and you've got one confused little ad campaign.

Some of my strong feelings come from the fact that I actually drive a Mazda... a beat-to-crap 1987 B2000 truck with almost 300,000 miles that continues to get me to work every single day, despite the fact that it is ugly enough to be chased by villagers with pitchforks.

As with all advertising, the hype and production and fashion have to be pared down to relatable levels to consumers, and made simple and direct in their delivery of pertinent information.

But you can send me one of the dancing vampire chicks.