Sit Still for Four Minutes; You May Just Learn Something

Here's a handy video on Intimis PURLs -- personalized URLs that tell you more about your individual site visitors than analytics that normally just show you traffic and conversion number per landing page.

Put together by Proctor & Stevenson, it's damn informative -- but after the :30 mark we wanted to tear out our hair. It's to our credit that we watched the whole thing and learned Intimis can increase your hypothetical conversion rate from one in three, to two in three, without much increasing follow-up time.

Where's our spoonful of sugar, Intimis?

PS. We're also a little pissy about the comment spam you passed us in one of our company surveys. Not cool. Not cool.

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Comment by Kevin on December 3, 2007 at 6:55am: Marty,

your comment about chooping off the name in the URL is a good one and is something we addressed when developing the system. The domain in the PURL is different to your main domain - it's used purely for tracking and then forwarding to the main fulfillment site.

If recipients chop the name off the PURL, they get a page saying they would have received a communication with their own PURL on it, please enter it.

Comment by Kevin on December 3, 2007 at 6:51am: Hi Angelina,

Many thanks for featuring us on your blog, and thanks for the commitment to seeing it out to the end!

Very sorry to hear about the comment spam. Either we've submitted something to you in the wrong area or someone has assumed our identity. Either way, I'm not happy about it. Please contact me to let me know the nature of the spam and I'll make sure it's addressed.

All the best

Kevin

Comment by Marty on December 3, 2007 at 5:21am: If I reviewed a handout with www.apples.com/prespectone.com on it I would just go to Google and type in Apples and then click on www.apples.com

This example would perhaps work better in email if I were going to follow the click, but aren't those results already trackable?