Stay-at-Home Servers Model Dads on the Homefront

"You can't domesticate a server!" snarls one critic in this corny but clever ad for Windows Home Servers.

Adding uncharacteristic, and shyly controversial, color to a mundane office tool, Microsoft -- with (lots of!!!) help from Creature -- repositions the server as a domesticated animal.

The idea is that a stay-at-home server better assists remote knowledge workers in a more productive environment -- at home (a truly revolutionary idea, yada yada). The campaign also draws parallels between servers and stay-at-home dads. This side-snicker take on real-life issues reminds us a little of early Vista efforts.

See microsite. Promotional material also includes a book entitled Mommy, Why is There a Server in the House?, for sale on Amazon.

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Comment by Eric on December 10, 2007 at 3:02pm: I work at the agency that did this project; this is a rough cut, it shouldn't be posted here. The microsite is stayathomeserver.com, if you want to see the actual work.