Today's Find an Evergreen Day. Bet You Didn't Know That, Did You?

A group called Holiday Cover Up is encouraging us to celebrate every day of the year by revealing holidays we don't know about.

The logic: holidays were parsed out by greeting card companies in order to encourage productivity. "Calendars are propaganda!" snarls founder and author Kevin Goodson.

See video here. We think it's pretty good. Plus, you gotta love the idea behind Pi Approximation Day.

We also got a new word for the Ad-Jive dictionary: "holidology"!

Feeling festive? Get Holiday-a-Day widgets and other web 2.0 crap. If you're lazy like us, you can just celebrate your unbirthday, which takes place 364 days a year. Thank goodness the Mad Hatter and the March Hare weren't holiday perfectionists.