Can't Fight Monday? Cease the Lameness. GET BETTER JOB.

There's something apocalyptic about this Monster spot by BBDO, NY. Called "Daybreak," the premise is you shouldn't have to fight Monday. To illustrate that, a bunch of people knock down their satellite dishes and grab trashcan covers and run out to do battle against the sun, only to walk off in defeat when the sun rises anyway.

The ad made us sad. Can't a comparison be made against this futile race to beat sunrise, and the lame way we trudged (hung OVER) into the office and passive-aggressively trawled eBay for the first three hours of the morning?

The ad debuted in early January (another debuted during Lost last night), and is part of "Your Calling is Calling." Maybe we find the spots such a consistent bummer because that slogan sounds so promising. Shouldn't Sally Housewife be cupping her ear to the kitchen window and listening for the sunny Higher Calling (inevitably, her dormant talent as a Silicon Valley-based venture capitalist)?

Monster's not doing anything for the Super Bowl this year, but the company took care to mention it's competing with one of this year's SB advertisers. (Cough-cough-CareerBuilder.) This Sunday, CareerBuilder is debuting a W+K campaign that's supposed to have a big new agey self-help feel.

This because its office-as-jungle approach was so badly received last year. Sux4U.

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Comment by Angela Natividad on February 4, 2008 at 10:23pm: It would win me over.

Well, after the untimely suicide of my spouse, I'd still try craigslist first.

Comment by paulbot on February 4, 2008 at 10:18pm: I love the idea of this, but wouldn't a more personal struggle with the Sun be a better idea? This ad suggests that EVERYONE fights this struggle so no job is better than another. Why not show one less person in misery and one who used Monster and found a way out of the drudgery?

Hey Monster, if you really want to make me sad, just show me a cadaver in bed with a suicide note that says "I just can't go to work anymore". Then show your logo. How arthouse would that be?