We knew Dell was working on changing its image, and we knew it was going to do a spot for its new project (red) line during the 2008 Super Bowl, but we didn't realize it would involve cop fondling and just general gratuitous ass-slapping.
Neat. In, like, a generic Super Bowl sorta way.
Bottom line (which competes only in bottom-line brevity with SalesGenie): "Buy Dell. Join (red). Save Lives."
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