Hey, a Car Ad. For Who? Beats Us. (We Wish.)
We can't believe Hyundai waffled over the inclusion of its ads in the Super Bowl this year, a decision (or lack of it) that build unmerited hype for what we thought to be a really boring brand.
Well, that hasn't changed. This Genesis ad was a waste of time and a waste of $2.7 mill or whatever they ended up paying for it. If they were hoping to be confused for the average Lexus, or the average anything-else, good job, Hyundai.
Rating: 
Views: 885
Comment
-
Comment by paulbot on February 4, 2008 at 9:55pm
-
The room of guys I was in all said, "no way". They were fooled and paused and thought about it. Really.
I have a better idea for how Hyundai could reposition themselves, but I think I'll hush my puppy lips and put in in my portfolio.
Groups
-
Social Marketing Group
177 members
-
AdWomen
32 members
-
The One Show
3 members
-
Xtreme Fuel Treatment Us…
3 members
-
Baby Boomer Marketing
8 members
Birthdays
Birthdays Today
Birthdays Tomorrow
Badge
© 2010 Created by Steve Hall
You need to be a member of AdGabber to add comments!
Join this Ning Network