Dorito's Ad for Super Bowl 2008

Comment

Comment by wrench1020 on February 6, 2008 at 7:17am

The rat suit kinda adds to the fun too...The beauty was there man! It gave contrast to the otherwise textured, graded, usual art direction feel before he came out.

Comment by Angela Natividad on February 4, 2008 at 10:25pm

Paul, maybe you're too demanding. Cut these guys some slack. They spent $2.7 million on an ad, probably cried themselves to sleep over it ...

YOU WANT THEM TO ENTERTAIN YOU, TOO? Just ... just TAKE the rat suit. Just take it.

Comment by paulbot on February 4, 2008 at 9:49pm

Fun. I loved the idea. But it's the Superbowl, man, the Superbowl! You paid $2.7 million and all you brought was a man in a rat suit? I just saw Cloverfield. You can CG me a nice 300lb rat monster busting through the wall, can't you. If you want me to think you've got a big cheese taste, a halloween costume just isn't good enough.