Taking Cue from Apple, Nissan Murano Ads Highlight Usability
While the Murano strikes us as exceptionally dull at first sight, here's a low-key ad that does a nice job of highlighting its merits. (Very Apple.)
The spot broke during the Super Bowl. Understandably, nobody paid it much mind; it's a bit mellow for such a high-tension time of year. But in normal daytime TV context -- between a Pampers ad and maybe a soothing Advil spot -- it would probably work quite nicely.
Hey, guess who made it? The ever-addled folks at TBWA\CHIAT\DAY.
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