Come On, Hipster. Do it for the WANDERING FISHPERSONS!

GSD&M put together Unscrew America to coax Millennials into using eco-friendly lightbulbs without forcing them to forsake their fatalistic sense of ha-ha.

The effort will invade TV and print. To get the point across, Unscrew America pulls the "stark alternative universe" card and infuses it with a shot of Millennial irony.

Watch "Deadly Serious" -- which is funny (OMG Paul REUBENS!!!), but not quite like the print stuff.

Bobcat (at left) reads, "The ENDANGERED BOBCATMEN of the ARKANSAS ISLANDS were hoping you'd do them a small favor, so the future won't involve so much RAT-MUNCHING and building huts out of crocodile feces." (We like how Bobcatman 1 is clutching a lightbulb in a feeble but meaningful way.)

Also see Shriveled Falcon People and Wandering Fishpersons.

We like it. We might even change our lightbulbs just to be good sports (SCORE!), if somebody hands us a few energy-efficient ones right now. And possibly a ladder.