Yo, Homie. Don't Play That Incremental Scatter CPM Game With Me

What? The guys over at Ripe Digital are fast! No sooner do we share the 'fact' rap is one of the top ten ways to get your online video to go viral do we receive this raptastic expression of love for the almighty monetized content syndication. Entitled Ripe Revolution, the video turns the media negotiation process into what it truly is: a drug deal between buyer and seller.

It's a bit cheesy but if you've ever been to a trade show and heard the actual human beings that do this sort of thing, it's a pretty accurate representation. Don't miss the shout outs to the agencies at the end of the video.

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