Coke Zero Drags Cultural Differences Down to Lowest Organ Denominator.

Coke zero : finger
Uploaded by Oliv_M

Here's another one of those weird Coke Zero spots that elaborates on its newfound fixation with body parts. (If you're all "huh?", see the Brazilian tongue spot we covered yesterday.) Just so you know -- if Coke Zero collaborates in any way with The Vagina Monologues, we're going on strike.

It's in English this time, so hurrah. The characters: a statuesque Coke Zero (sort of like a golden calf), an ornery French eyeball, a bull-headed British tongue and a pothead Californian finger. It's stupid. And what's with the recent revival of "pull my finger" in advertising? That's one of those things best relegated to the past, like Twisted Sister hair.

Anywho, Olivier Mermet compared the ad to this French one for Societe Generale. It involves disembodied (possibly potheaded) fingers too.