That's a Saturn, All Right.

If you watch any TV at all, you've probably seen that Saturn ad where a bunch of people go "That's a Saturn...?" and then, "That's a Saturn?" and then (with contempt!) "That's not a Saturn!" followed by the admiring, "That's a Saturn, all right!"

This campaign tack was taken to encourage new buyers to see Saturn with fresh eyes. But apparently the ad can also be used to http://www.adrants.com/images/last-four-weeks.php','popup','width=514,height=671,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"">reaffirm old beliefs.

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Tags: ads, auto, automotive, car, saturn
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