You Know What Makes a Great F*ck? A Lexus (2)
Check out Blue, Dots and Blips, three ads by ATTIK for the saucy Lexus IS F.
The trick is to drive home the message, "The new Lexus is F." And what is F? "F is everything you thought we weren't," the sexy new microsite so confidently asserts.
Okay, then.
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