Video Advocates Creation of Cannes Humanitarian Lion

About a week ago, a video appeared on YouTube that advocates the creation of the Cannes Humanitarian Lion, an award honoring the agency which submitted the best idea and action plan to solve one of several pre-determined worldwide humanitarian issues. Each agency that submited work to Cannes for any category would be required to provide one Humanitarian Lion idea. Finalists would then be selected. The finalists then will have one year to execute the work which will be judged at the following year's festival. The winner will be awarded the Humanitarian Lion.

The effort has the lofty goal of producing work which will have a positive effect on humankind rather than selling shit to people they neither need nor want. A lofty goal, indeed, but is there anything wrong with trying?

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Tags: cannes, lion
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