Careful, Miracle-Gro, You're Showing Your Age.

Maybe because it's not hip to the existence of guerrilla gardening, Miracle-Gro is using '70s pop and a catchy new slogan to staple a sense of cool to its plant food product.

Under the wince-worthy slogan "It's Gro Time," this dated spot jams in print-supported phrases like "dirt manicure" and "tomato mojo" while gardeners jiggle bare midriffs and mist plants to "I Believe in Miracles (You Sexy Thing)."

God, how hopelessly lame. Thanks to ML Rogers, New York for all this quiet angst.

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Tags: gardening, miracle-gro, plants
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Comment by Andy A on May 13, 2008 at 1:26pm: i bet they just nailed the testing. apparently the geniuses at miracle gro can also gro money if they can afford to waste it like this.