Why Rubberneck from the Freeway When You Can Do it From YouTube?
Few things are more irritating than a manufactured crisis intended to scare you straight. Then again, few things are more provocative.
It's a fine line, I guess.
The stunt took place on Matakana Road in New Zealand. And if the logo on the marquee is anything to go by, I guess this was brought to New Zealanders by the Rodney District Council.
Huzzah -- I was right. Agency: Saatchi & Saatchi. Thanks in:fluencia for pushing it our way.
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