Kevin Garnett's Just Like You -- Except Kevin Garnett Has FiOS in His Bathroom

Tonight Verizon debuts this spot for its "This is FiOS; This is Big" campaign, featuring power forward Kevin Garnett of the Boston Celtics.

Put together by McCann Erikson, New York, the ad paints Garnett as an average guy who can laugh openly at his rich-ass, gratuitous-technology-loving self.

It's the "I'm human too! Now let me image-bomb you with everything you can't afford" shtick.

After a comically apathetic Verizon technician sets up Garnett's multi-room FiOS, the athlete steamrolls into his million-dollar line: "So you mean whatever I record here, I can watch over here ... or here ... or here...?"

Each "here" (and there are more!) is punctuated by a camera leap to yet another room in his lavish mansion: eyefuls of beaded chandeliers, heavy draperies, gilded paintings and Ming vases, all in the dull color palate of a risk-averse hotel suite.

A half-hearted fist-bump seals Verizon's fate as an unsuccessful peddler of poor gimmicks.

The ad comes off as a poor man's version of this, which does the "here-here-here" thing but excels where Verizon fails.

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Tags: boston, celtics, erikson, fios, garnett, More…kevin, mccann, verizon
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Comment by Marc Girolimetti on May 22, 2008 at 2:16pm: Verizon spends lots of money trying to distract us from realizing the inevitable; that they're Verizon! I will credit McCann for being fairly accurate with the Garnett Family home decor style. If anyone saw the pics of his home in Minnesota for sale you'd see the similarities, which is vastly different than most athlete's home's which have copies of the MTV Cribs Starter Kit in the library. HOWEVER, if McCann really wanted to show their skills they would have rolled that "Kwan" kid back out and have him say to KG "It's true ubuntu".