MTV and Radiohead Wish to Remind You There are Kids Making Shoes Overseas

For its song All I Need off the In Rainbows album, Radiohead teamed up with MTV EXIT (End Exploitation and Trafficking) to create a cause-oriented music video.

In the video, two kids -- one American, one Asian -- go about an ordinary day. As all young Asian children do, the latter spends his time in a factory, making shoes. And like all Americans, the former wiles away the afternoon, coloring and looking bored.

In one particularly poignant scene, the shoes the Southeast Asian boy is making sit side-by-side with the ones the American boy just removed.

To recap: "Feel guilty! Your life is easy. Over THERE? OverSEAS? Some kid is making your shoes." It's like that line your parents fed you to get you to finish dinner: children are STARVING in AFRICA!

If the video struck a chord, visit MTV's EXIT website. (I'll synopsize here. Future champions against exploitation are invited to team up with a local charity, volunteer at an SOS hotline, or help "raise awareness" with MTV EXIT swag. It's like a giant Neighborhood Watch.)