Chris Blake Uses Digital Angst to Promote Weepy Ballad

Art, movies, TV, books and music have probably depicted the break-up from every possible angle. So if you're an indie artist trying to ride a power ballad to fame, what's a homie to do?

Tap the zeitgeist. Pun intended. For his song Someone Else, Chris Blake claims to have Googled "biggest regrets" and cobbled the results into a music video, which he then posted on YouTube.

Regrets range from provocative ("My reluctance to hold my daughter") to banal ("Spending too much time on Facebook"). I dig the contrast between the words and backgrounds.

The video was posted in July and has generated about 68,000 views, which made Chris Blake happy enough. "Bloggers and viewers alike called it the most profound thing they'd ever seen on YouTube," he insists.

I wouldn't go that far, but I might echo the commenter that wrote, "simple like a pimple. but awesome as a possum." What else is there to say, really.