Laundry Detergent Commercial Explodes In Colorful Glee

Spicing up the laundry detergent category, UK agency Bartle Bogle Hegary has created a visually interesting commercial for Unilever's Persil. Dubbed Persil small & mighty, the detergent is concentrated and it's tagline promises "Small cap, mighty results." Narrated by a small boy who explains how his mother pours the detergent into the was which results in a "ginormous firework," the commercial does, indeed, explode with color in front of a stark, white background.

It's certainly exciting and we wonder if our black and tan wardrobe needs a bit of spicing up after seeing this colorfully orgasmic clothing explosion.

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Tags: commercial, detergent, uk
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