What Ho, It's a Film Strip Roller Coaster

Animation studio th1ng created this ad for NBCU's PictureBox, a subscription film service. Tagline: "Movies full of emotion. Enjoy the ride." I missed the whole "emotion" vibe, but come to think of it, I did see Russell Crowe looking ragey.

Actually, that's not new.

Here's the print variant, which I think better illustrates the "emotion" thing, except it doesn't use the "emotion" tagline. The print reads, "Don't just watch movies. Feel them. Enjoy the ride." Then there's a block of text, then the PictureBox slogan: "Good things come out of the PictureBox."

Too many taglines! What a disconcerting mess. Anyway, the ads will appear in the UK and possibly Singapore and Poland. Hopefully PictureBox whittles its message down by the time it hits the States.

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Tags: films, movies, nbcu, picturebox, th1ng
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