"War" -- by JWT/London for Benadryl
God, what a spot. For client Benadryl, JWT/London mashes up footage of nature violently spewing out pollen, seeds and whatnot to the equally-violent sounds of modern warfare.
And as my nostrils clogged and my single pinkish eye watered in sympathy, I realized that's exactly what this is: War.
It's the once-functioning Human versus Spring, every year, stumbling blindly through other people's kitchens to pop pills of any color or shoot any sort of spray-tube up my nose in desperate pursuit of relief.
Ugh.
Powerful work though, JWT; produced by Rattling Stick and edited by Cut + Run.
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