Whopper Virgins Taste Test Ramps Up, Ravages Villages -- "Romanians"

Crispin's global conquest project for Burger King, where it scours the world in pursuit of "Whopper Virgins," is in full swing. Idle TV-trawling exposed us to taste test teasers in both Thai and Transylvanian villages.

First World folk far and wide are invited to gawk and take notes: will backwater townsfolk that never had a burger -- indeed, that "don't even HAVE A WORD for 'burger'!" -- prefer the Whopper to the Big Mac?

The results are anybody's guess (is complete apathy an option?), but if I were Count Dracula I'd be pretty pissed about fat-ass America bringing its domestic meat-patty disputes onto my turf.

Provided it doesn't spark a Twitter-organized riot of global proportions and can recover from Whopper Virgin's mixed reviews, Crispin may be looking at a little award love. Last year's documentary-style Whopper Freakout -- which set the stage nicely for the globalized Whopper Virgins -- won accolades at both the Clios and One Show.

On the other hand, it was also less distasteful.

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Tags: big mac, bogusky, burger king, crispin, porter, More…

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Comment by TJ on January 28, 2009 at 9:54pm: no...you're the only one who gave this topic the time to actually say ..."THIS SUCKS"

I think all these BK ads are headed for the same conclusion:

Comment by mike on January 28, 2009 at 5:03pm: Am I the only person that thinks these ads suck? These people in the ads must be asking themselves "these are my only choices?" It's like a taste test between dirt and sand. "Uh yeah, this one is slightly less crappy than this other one."