Would You Work on A Brand That Could Cause Death or Blindness?
Last month we mention former Y&R CD James Othmer will publish a new book in September entitled ADLAND: Searching for the Meaning of Life on a Branded Planet. Today he sent us a video he, along with Y&R Art Director Kleber Menezes and composer Joey Spallina, made which asks some very important questions about the kinds of accounts a person in the advertising business would choose to work on.
It's an insightful examination of how a person's personal beliefs and political affiliations can sometimes take a back seat to what's required of the person while at work.
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