Like the iPhone 3G, the iPod touch is sensitive to motion and stimulus, making gameplay a uniquely engaging experience. To illustrate that, the Yahoo Games page "reacts" to the movement of the gamer in this piece by TBWA/Media Arts Lab.
Niftay.
Wii did something similar on YouTube to promote Wario Land: Shake It!. And every once in awhile, a somewhat-less-awesome page manipulation spot for Marley & Me appears on MySpace. (In it, the dog Marley drags a leaderboard across the screen, knocking stuff around as he moves.)
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