You Don't Have to Quit, but At Least Leave the Building -- "Ravens"
With help from Cactus, ONE Step focuses on protecting the health of young children by encouraging smoker parents to go outside before lighting up. We like that the message isn't a direct condemnation of smoking in general, although the smoke dragons and flesh-eating ravens -- which malevolently circle and eventually engulf the kiddies -- make things just uncomfortable enough.
We'll step outside, and we don't even have kids.
More on this at raisesmokefreekids.com.
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