New webTV cookery shows featuring Aiden Byrne, Head Chef of the Grill at the Dorchester

Chesham Sept 08

Pod3.tv, the UK’s award-winning video podcast and webTV company, is producing a series of cookery shows featuring double-Michelin starred Aiden Byrne, Head Chef of The Grill at the Dorchester, the first of which has been launched in conjunction with Aiden’s new book. Both the book and the webTV series are called Made in Great Britain.

Neil Fairbrother, founder of pod3.tv says:
“Aiden in as innovative in his approach to cooking as we are to TV, so it’s a great partnership. The shows will be a fantastic way for brands to communicate their messages to the new webTV audience and we’ve already attracted the attention of leading British brands wanting to be associated with the show”

In the UK, podcast consumption has increased by 63% in the period 2006 to 2007. Sudies show that there is a 73% increase in likelihood to use or buy an in-podcast advertised product and 69% of audience members have a more favourable view of embedded adverts.

Aiden Byrne, Head Chef of the Grill at the Dorchester, says:
“My aim has always been to shatter the myth that British food has to be heavy and old-fashioned and to highlight the fact they we have some of the finest suppliers and produce in the world. This TV show will allow me to showcase my skills and the best British ingredients to a completely new audience so that they too will appreciate great British cooking.”

The first show is available from www.pod3.tv future editions will be published during 2008/9. The shows are based on Aiden’s new book Made in Great Britain, available from www.aidenbyrne.co.uk.

About pod3.tv

Video-podcasts will download into iTunes on Mac or PC, the latest versions of Quicktime and iTunes are needed – these can be downloaded for free by clicking on the “Get iTunes” button on pod3.tv or by visiting http://www.apple.com/itunes/download/

pod3.tv was launched June 1 2006 and was ranked as one of the top 10 most innovative companies in the UK in November 2007’s Courvoisier Future 500 report, published in the Sunday Observer national newspaper.

For advertising in pod3.tv shows: sales@pod3.tv
For ideas for shows: ideas@pod3.tv
Or call the pod3 team on 01494 794001

About Aiden Byrne
One of the most exciting young British chefs working in London today, Aiden Byrne’s career has matured in the company of numerous high-profile chefs, including Tom Aikens, Paul Rankin and David Adlard. (He won his first Michelin star in Norwich at Adlards Restaurant, at just 22 years of age.)

In the 18 months since he has taken over the kitchens at the Grill at the Dorchester, Aiden has combined a phenomenal passion for using Britain’s finest, seasonal ingredients with his distinctive cooking style. Ever mindful of the history and reputation of The Dorchester, Aiden has also managed to inject a youthful brio to the menus. The combinations of tastes, textures and visual impact create truly stunning dishes that are both pleasing to the palate and the eye.

Liverpool-born Aiden Byrne is passionate about British ingredients, and has just completed his first cookbook – Aiden Byrne: Made in Great Britain (to be published by New Holland in September 2008) – which will be a fitting showcase for his enthusiasm for great British cooking.

About video podcasts

Voted “Word of the Year 2005” and invented in 2004, podcasts are audio or video files that can be downloaded via an “RSS” link into browsers or iTunes on Macs or PCs. If into iTunes they can then be downloaded into iPods, iPhones and AppleTV.