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Does Marketing Dictate Branding or Does Branding Dictate Marketing?

Being a branding advocate, and encouraging people to think of branding as a strategic process, I opt for branding to be considered first. Also, that branding leads the approach that marketing, and particularly advertising, should take. What's your opinion?

Martin Jelsema
www.signaturestrategies.com

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1 Comment

Comment by Michael Price on April 9, 2008 at 5:01pm: Simply put until a brand has its position locked in there can be no marketing plan, no marketing tactics and no advertising.

Brand first - everything else comes a distant second.