Social Media Marketing

Hey Everyone!

I am looking for some insight into the Social Media Marketing world. Does anyone have any expertise in this area and would allow me to "pick their brain" or if someone has any articles, books, or seminar recommendations that would be helpful, would you send them my way?

Thanks in advance for your help.

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Replies to This Discussion

Permalink Reply by Melinda Caughill on May 21, 2008 at 5:21pm: I"m not sure if you even care about this thread any more... but I'm very much interested in this medium right now. I can't digest enough.
I'm in love with the book "GROUNDSWELL"... It's a bit biased to big companies, which is not very helpful to me (most of my clients are less than 500 employees with a couple of exceptions). And, I am hoping to find ways to develop affordable off-shoots to their web sites using social media... without being spammy - and the book isn't very helpful for that.
But overall it's a very insightful read.
Anyone else wanna chat about what you're doing with social media? I'm very, very interested in how marketing people use it... outside of the "I have a $500,000 budget for this" world.
TY!; ▶ Reply to This

Permalink Reply by Marc Girolimetti on May 22, 2008 at 12:17pm: Melinda,

If you're looking for books check out Larry Webber's "Marketing to the Social Web". It's a pretty good read and would open the eyes of some of your clients. Personally, we've been trying to avoid social media as a term, because it kind of falls into the "shortsighted fad tools" category and you end up with clients saying "Well we tried this social media campaign" and then they run right back to their comfort zone. That is what clients so desperately need to avoid. Facebook, MySpace and Second Life are smattered with one-off campaigns that never got traction. What has to change is the clients need to culturally get behind the brand being social. Brands, historically, have been shy and protective of their image. Being social and putting yourself out there exposes the brand, warts and all, but typically brings with it a "you're one of us" response from the consumer. Plus it's more fun and opens them up to various creativity that they never would have considered prior to the culture shift.; ▶ Reply to This

Permalink Reply by Alma Gray on December 26, 2008 at 11:48am: I work with nonprofits as well as for profit organizations; both have benefited from properly run social media campaigns.; ▶ Reply to This

Permalink Reply by Dave Madrid on June 4, 2008 at 9:52am: Go to Ad-age white papers and down load there copy its great; ▶ Reply to This

Permalink Reply by Adirondack on June 27, 2008 at 2:22pm: This is a great forum - I struggle with the use of social media for marketing and SEO purposes...it often seems like the results aren't worth the time invested. Looking forward to hearing more on this topic - thanks!; ▶ Reply to This

Permalink Reply by Alma Gray on December 26, 2008 at 11:46am: Organic SEO can benefit from social media content, linking strategy (think blogs, etc), and/or participation in social media conversations. Social media (if implemented properly in a marketing strategy or campaign) is a valuable tool when in the right hands. Transparency, humility and generosity in intent are all key elements to effectively implementing social media in marketing. This all takes time and effort, but when done right pays off handsomely--usually because of trust and loyalty (read: pays off financially in the end) gained from the target market.; ▶ Reply to This

Permalink Reply by Vicky Tamaru on December 22, 2008 at 8:06pm: We just soft-launched two games on Facebook for MSN Games: Hexic and Chess. The Hexic game is already clocking in at almost 7,000 monthly users just via Facebook alerts and friends challenging each other's high scores--there have been no advertising or marketing campaigns as of yet. We also added a badge system to encourage people to keep coming back.

We'll be sharing some technical learnings with Facebook and other Social Networking sites on our development blog: http://www.plexipixel.com/linefeed.; ▶ Reply to This

Permalink Reply by Michael Fanning on December 28, 2008 at 12:03am: Hello Wendi:

We have a new, real world application in social network marketing that you, and this group, can check out first hand, and since we just launched last week (12/19/08) you won't read about it in any books. It's called BurningFan and allow members to select the companies they want to support on their individual pages, versus ad messages that are a part of your page, but not a part of your voice.

You can load the app from AdGabber or any Ning community ... from your My Page use Add Applications ... the BurningFan app is in the Most Popular, Fun and Main categories. Once loaded there is a Top 5, and Top 50 most popular list of Liked, and DisLiked to check out as well.

All the best, and let me (us) know what you think.

Michael; ▶ Reply to This