Who's Doing Social Media-Related Projects
Has anyone taking a dive into the world of social media? Is anyone putting together programs for themselves or for their clients that focus on people-powered media? Is this real or is social media yet another name for what's been around forever: the fact people like to talk to each other?
Replies to This Discussion
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Permalink Reply by Mark Dubis on -
Buying a car is often a challenge. It seems almost everyone has a horror story about dealing with a car salesman. I think a car dealer rating site with a social component can help bring together buyers and sellers in the auto business and make a sometimes messy process a bit easier. We created CarFolks.com to do just that.
We just launched and will be introducing a new interface in the next month or so. We offer pages and membership to consumers and car sales people for free. Goal is to encourage consumers to rate the people (and by default the dealership) and then other shoppers can find the "good guys". Take a look and let me know your thoughts on how this might play out, and how we can expand this to add more value.
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Permalink Reply by W. Ross Wells on -
We have done quite a few things that have worked out very well. It has been a trial and error process, learning to strike the right balance between marketing and true informational value. I feel like after a couple of years we are really starting to get our legs under us. The hardest lesson to learn was that hype doesn't work, if something has value, real value, as entertainment or information it can carry a message to large numbers of people...if it reeks of hype or is too "selly" it becomes spam.
As we get more familiar with the medium...the more fun we have and the more effective we become.
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Permalink Reply by Carol Wain on -
I have just found this article on the topic... your thoughts?http://www.jupiterresearch.com/bin/item.pl/press:press_release/2008...
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