What's up with online video advertising?

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Permalink Reply by Christopher Baccus on October 31, 2008 at 10:01am

In the automotive space, video advertising within a rich media spot does quite well and we are seeing high video completion rates from users who interact with the media unit. I think it provides an educational and often intriguing view of the product that one loses in still images or brief TV commercial spots that barely show the car. With online media, we can do things that focus more on the vehicle in an entertaining and more informative way.

The other thing that seems to improve engagement is including a "play button" image over the video content which acts as visual clue for the user letting them know what to expect. Go figure but pressing a button is an engaging call to action. :)

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Permalink Reply by Ben Watson on October 31, 2008 at 12:59pm

I agree. Watching a video is engagement. And letting the user opt to play it is always friendly. Especially if their audio is turned up and they happen to be shopping for cars during a meeting ;-)

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Permalink Reply by Christopher Baccus on October 31, 2008 at 1:31pm

Yes, I've been in plenty of meetings that could use a good exhaust note to wake everyone up. :)

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