GM. Washington Mutual. Chupa Chups. All did ads with a suicide theme. There were tons of complaints and ads were pulled. Is it wrong to feature suicide in ads or has the world lost its sense of humor?
"Is it wrong to feature suicide in ads or has the world lost its sense of humor?"
I don't think it has to be an either/or situation.
But if people don't like the ads, then the company has to decide whether that's good for them or not.
Is it wrong? It's pretty tasteless and insensitive and sometimes that's funny to some people. Just cross your fingers and hope you don't put forth a scenario that kids start copying. That's always for your brand.
Here a letter I sent to the NYTimes on the same subject:
Just wanted to comment on your column today. In the early 70s DDB ran an ad drawn New Yorker cartoon style in which a man holding a gas pump aimed at is head as if to shoot himself where the caption says "or buy a volkswagen".. The ad stuck with me because I thought is was poor taste for an agency as DDB. Now seeing as Crispin folks have aped the 60's ad layouts in print for VW, I'm kinda sure they would've seen that ad... To the GM folks, in early January '07 the body of an ex-client was found dead in a river in NY, ruled a suicide, jumped from a bridge. When I saw the ad, it was as a re-enactment. I haven't seen the other spots you refer to, but as the son of a suicide, and to all those kind folks that are ridiculing VW, GM and others for pulling their ads, all I can say it is bad judgement on the clients side to have produced this work, and no matter how a creative group would pitch it me (I've worked in the ad biz all my life), suicide as a creative hook (or archetype, or whatever term you want to call it) is not cool. Really enjoy your columns Q&A section. Regards,
SUICIDE HITS HOME 4 ME BECAUSE MY BOYFRIEND SUICIDEDED AFTER I TOLD HIM I WAS WITH HIS BROTHER 4 A WHILE AND THEN I ALMOST SUICIDED CAUSE I WAS SAD BUT AT THE END OF TEH DAY U HAVE 2 HAVE A SENSE OF HUMOR EVEN IF SOME THINGS HIT HOME U CANT DEPRIVE OTHER PEOPLE A LUGH. ITS NOT LIKE THEY ARE PROMOTING RAPE OR KILLING OR SOMETHING. WILL OK KILLING BUT NOT KILLING OTHER PEEPS JUST YRSELF.