Rooftop Ads
We've all heard about them, now who thinks its a good idea? Who thinks it's a bad idea?
Who hasn't heard of the idea?
Who hasn't heard of the idea?
Replies to This Discussion
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Permalink Reply by Steve Hall on -
Of course these have been around on barns in upstate NY forever but they've recently popped up with the advent of Google Maps where you can use the satellite feature to zoom in on these things. For a while, some marketers like Maxim used this gimmick for press. Also, messages have been placed on rooftops of buildings near airports for a while assuming people will see them out off the plane's window on takeoff and landing.
I thknk it's a good idea if done properly where there might be an audience. Otherwise, it's just another ad gimmick.
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Permalink Reply by David Yeend on
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Yes, this was just in the news. And it reminds me of when my brother and sister-in-law were having their first baby, and fretting about the costs of raising a child, college, etc. Meanwhile, they were deciding on baby names. I suggested they have their child "sponsored," getting a company to pay for the name. "Hi, I'd like you to meet my son, Budweiser."
Of course, people drive around in cars covered in decals for their businesses, to prove it's a tax write off (is it effective advertising? rarely). So now, people slap logos on their homes?
Of course, marketers will try anything, so I think it becomes a personal choice. "Hon, should we put a big Chevy logo on the side of our house?"
Some people will, of course. But I think it will quickly become a trashy anti-status symbol, proclaiming to the world, "i can't afford my lifestyle, and I am for sale."
(On a similar note, why do I pay $25 for a t-shirt with a big logo on the front of it? Shouldn't that company be paying me for the billboard on my chest?)
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Permalink Reply by Kevin Glennon on
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I think it's a brilliant idea, as long as, like all things advertising, it's used tastefully and creatively. Plenty of buildings have flat roofs that can't be seen from anywhere but the sky, so rooftop ads in those cases won't be eyesores to the general public unless the ad itself is poorly executed.
Obviously the advent of Google Maps makes this idea more plausable. I see this as a bridge to companies spending more effort on their online/virtual presence on Google Earth. Eventually, I see there being a virtual land grab not for domain names or IP addresses, but for GPS coordinates for similar ideas.
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Permalink Reply by Melanie Ryan on
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WOW I THINK ITS GREAT MAYBE WHEN ALIENS INVADE THEY WILL NO WHAT PRODUCTS TO BUY WHEN THEY GET ON THE GROUND!!! LIKE I THEY NO TO SHOP@ THE GAP THEY WILL BLEND IN LIKE NORMAL HUMANS.!!
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Permalink Reply by Shak'Quim Washington on
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great minds think a like baby i'll take you aboard the mother ship
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you can brand it to people who are about to suicide like in the other post - you can see a logo and have it imbranded for your next life when you are reincarned. MOMMY I WANT A PEPSI! "How you know what a pepsi is I never showed you no pepsi!!!" Dont steel my idea that could be a awesome movie
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oh snap! I know u!
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Permalink Reply by Richard Laurence Baron on
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Adding to Emily's original post - and joining Steve in his walk down memory lane - I offer three words for those of you who grew up within a 500-mile radius of Chattanooga, TN: SEE ROCK CITY. The idea that, with the advent of Google Maps, this medium could stage a return is wonderful. (Go to see-rock-city.blogspot.com.)
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Permalink Reply by Nadia Nascimento on -
The rooftop ads are great- as a child I remember protesting when I was given a t-shirt with a logo on it- I can only imagine having to live in a home that is sponsored. Awhile ago I was quite interested is the 'face of capitalism', or backside, that the Golden Palace has invested in. This being an attempt to breakthrough the clutter of adverting, so they say, by having people become human billboards through tattooing the URL or company logo on exposed flesh. And I thought a Nike T-shirt was crass.
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