Which Super Bowl Ads Were the Best, Worst?
So the game's behind us and you've had a chance to look at the ads over and over and over again. What id you think? What did you like? What did you hate? Where this year's ads better or worse than prior years? We know you have opinions. Let's hear them.
Tags: super bowl
Replies to This Discussion
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Permalink Reply by What's Hot Today.com on -
Naomi Campbell and the lizards I found to be entertaining. Worst, kind of tough to tell....
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Permalink Reply by Jonathan on -
Alot of the ads were way overdone, too much money not enough thinkey, and where was the interactivety? First off I was kind of disappointed by the turnout. It seemed like with a lot of the big advertisers there was a lot more show, very little go, and most of the 60 second spots really dragged out. For example the Justin Timberlake Pepsi ad, the GMC pushing a rock uphill ad....boring and way too damn long, thanks for showing the truck sitting there for 5 seconds; Sobe, man that spot totally sucked, at least Naomi could have learned the "Thriller" dance, instead of just kinda dancing. Dell Go red, whatever. Pepsi Max was pretty funny, nice celebrity placement, too long. Ok enough hating. And now with out further ado: The ads I actually liked: 1. Planter's..."Instinctively Good". Oooh that girl was busted, but the scenarios of the guys crashing over each other to see her and get near her were awesome, way over the top, lots of breaking glass and gratuitous injuries, funny..haha! 2. Budweiser "Hank the Clydesadale works out to Rocky theme" Just a great ad, good imagery, way to pull at my heart strings Bud, nice job, and good use of 60 seconds. 3. And then the Will Ferrell Bud Light Ad. Dude's got a way of being a completely cocky asshole, and just doing whatever he wants (or making it seem that way for the characters he plays) very Funny..."Suck One"! 4. Amp: Featuring Donkey Lips jumping batteries with a lil' help from his nipples and Amp. Its just good to see Donkey Lips getting some work, and the Salt N Pepa "Ah, Push-It"...nice touch. Oh yeah. Then ol' DL actually hooks the jumper cables up to his nipples, the car doesn't start at first....woman looks at him like he is the freak that he is, but does Donkey Lips stop...NO! He sips a little more of the Amp magic, turns up the tunes, busts a move, and bam! That lady's battery is back in business. Very Funny, well produced and well cast. Huh, that's about it. Out of 40 ads, I liked 4...that's 10%. Better than nothing...I guess. I thought people were ready for interactive TV, and maybe we are, but are advertisers? Brands need to engage consumers, and that means more than "Text to vote". There needs to be more reason to go to a company's website than just the web address splashed across the bottom of the screen. Come on man, give me a reason, I want to love your brand, I want to care about what your selling me, give me a game to play, give me trivia, give me some useful information directly or indirectly related to your brand that you think I might care about. I mean if the advertisers are investing this kind of dough into these time slots, At least make your money work for you, use the TV ads as a way to reach millions of people, but then tell them SOMETHING. Tell them why they should go to your site, pull them in with exclusive offers, make it sexy. Think of it as an overall investment, with the Super Bowl ad as the springboard into the rest of your campaign, I mean what beter time to launch a new campaign, than in front of the largest TV audience ever? And who in their right mind would run an ad we've already seen any old time of day? Make use of your investment, think two, three, eight steps ahead, and make it easy for your customers to reach out to you, and for the conversation to get really interesting. Too many advertisers were grabbing the megaphone and shouting, none (that I can think of) actually tried to engage me, make me care. Sure I laughed, but there needs to be more. I thought the Amp energy tent was pretty cool, humans riding bikes to create energy to power the electronics in the tent, great idea, perfectly relevant for an "energy" drink. Well that's what I think, and now we'll have to wait and see what ads I can actually remember tomorrow. Will I remember the one's I loved more than the one's I hated....we'll just have to see.
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Permalink Reply by Bill Green on
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Coke, balloons.
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Permalink Reply by rlibson on -
Holy crap did they suck....The Justin Timberlake Pepsi Ad sucked the most.
Sadly the best spot I saw was a local spot for the Twins baseball team.
It featured the ball players hitting taterballs in the construction zone for the new stadium. At the end a homerun crashes thru the window of a cleveland fans car. Tom Kelly the former manager of the Twins is walking by and very non-chalantly drops " ahh thats a shame.."
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Permalink Reply by Greatestgood on -
Most of the ads I saw needed to get back to the basics and get the actual product they want to advertise for in the mind of the viewer. A lot of the ads were so overdone that most people won't even know what ti was for.
The particularly worst group was the ones coming from online company's, Careerbuilder.com, GoDaddy.com, that salesgenie.com. I dont find this surprising since in the least bit since I work in online interactive marketing.
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Permalink Reply by Jarrett Carter on
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Unlike many, I thought the Career Builder ads were okay.
But the best to me was the Charles Barkley-Dwyane Wade T-Mobile spot. Given the series of spots they had throughout 2007, it worked out well for them.
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Permalink Reply by Brian on -
The E-Trade commercials with the talking baby were great, although the idea has been done before. But what's not to like when a baby's talking about how sophisticated and easy E-Trade is one second, and then throwing up on itself the next second?
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Permalink Reply by Greatestgood on
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I personally thought the first etrade spot was fairly well done. Definitley better than the other .com commercial spots.
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