Social Media Marketing

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Permalink Reply by Chris Rogers on November 30, 2007 at 2:01pm

Hi Wendi,

Ben McConnell and Jackie Huba's book Citizen Marketers is probably a great place to start. Easy read, almost a bible of what's going on now. They're a bit blog heady I think, but everyone's got an angle. Anyway, a good primer. Their other book Creating Customer Evangelists is next on my list.

Also, if you haven't discovered MediaPost.com, check it out. A number of good online publications with news and occasional tidbits relevant to social media marketing.

Happy to throw other suggestions your way if you need 'em.

Regards,
Chris

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Permalink Reply by Wendi Churchman on November 30, 2007 at 2:42pm

Thanks Chris! I do spent a lot of time on Mediapost.com. And I really appreciate the book recommendations. I just read The New Influencersand it was a good read.

Again thanks and I'm sure I will be in touch.

Wendi

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Permalink Reply by Chris Rogers on November 30, 2007 at 5:35pm

Wendi,

Yup, mediapost is a fave of mine. If you don't subscribe to the emails, worth doing. More info, more clearly laid out.
I think places like AdGabber are becoming among the best sources for learning in this new frontier. And now you've given me a book to look for, so thanks to you!

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Permalink Reply by Clint Garwood on December 7, 2007 at 1:48pm

Hey Wendi, Thanks for starting this thread. I'm working on integrating social networking into PR plans for companies in 2008. I think it's an interesting component that would be a good fit into the 'public' side of public relations. Drop me a line sometime to brainstorm ideas together. Clint

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Permalink Reply by Chris Rogers on December 10, 2007 at 7:05pm

So Wendi -- Haven't seen too many discussion threads take off here, but yours seemed ripe for participation. As this would seem to be a great place for insight, did you get any more responses? I'm interested in same subject, so would love to hear what you're hearing, if you're hearing anything...

Best,
Chris

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Permalink Reply by Wendi Churchman on December 13, 2007 at 5:33pm

Hey!

I am actually in the process of putting together a brief overview of what I have learned so far about Social Media Marketing. At work we have all taken on these learning projects, mine is Social Media Marketing.

I have gotten a few other responses. A few people have mentioned that they would like to "get together and brainstorm". I think that would be a great idea.

I am still looking for more books to read and I have been slacking in some of my reading, mostly because of holiday preparation.

Let's chat soon.

Wendi

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Permalink Reply by Chris Rogers on December 13, 2007 at 6:23pm

Sounds great. I'll bring what meager knowledge I have to the party. Tho I'm wondering if we're all reading the same books in a frontier town library. Happy holidays!

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Permalink Reply by Samer Forzley on March 1, 2008 at 7:23pm

Hi Wendy

I have tried a few social media campaigns, some worked and some didnt, would love to chat and exchange knowledge.

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Permalink Reply by Marc Girolimetti on March 6, 2008 at 3:25pm

I more than play in this space. Heck I teach a course on entrepreneurship, at Boston University, that focuses on creating businesses that utilize the platforms or tools provided by social networks, virtual worlds, etc. I'd be more than happy to talk. Also, Larry Weber has a new book "Marketing to the Social Web" that provides lots of good insight.

Shoot me a note if you'd like to talk. Take care.

Marc

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Permalink Reply by Roxanne Darling on March 20, 2008 at 9:55pm

I would be happy to chat with you on this, or, you could post a few questions to get us started and we can have a discussion that others can join in/learn from in the social media way!

Though books are good, the best way to learn I think is to do. That means getting your feet wet and consuming social media, as well as producing it. The brain goes into high gear with "aha" experiences once you are actually using the tools as compared to reading about them. Social media is first about the conversations, not the manipulations.

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Permalink Reply by Jane Lyubich on March 31, 2008 at 6:36pm

That is great I would love to learn more about social media and it's connection to advertising.

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Permalink Reply by Dailey Pike on April 1, 2008 at 3:43pm

I found this info helpful. http://www.adpulp.com/archives/2008/03/social_media_wh.php

Random Jack Bauer fact: Jack Bauer once played a game of Russian Roulette by himself... and won!

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