Social Media Marketing
Hey Everyone!
I am looking for some insight into the Social Media Marketing world. Does anyone have any expertise in this area and would allow me to "pick their brain" or if someone has any articles, books, or seminar recommendations that would be helpful, would you send them my way?
Thanks in advance for your help.
I am looking for some insight into the Social Media Marketing world. Does anyone have any expertise in this area and would allow me to "pick their brain" or if someone has any articles, books, or seminar recommendations that would be helpful, would you send them my way?
Thanks in advance for your help.
Replies to This Discussion
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Permalink Reply by the girl Riot on -
I think it's important not also to 'master' social media advertising and social network integration, but also to understand how (and why!) it should be at all relevant to use for your campaign. Some campaigns which utilize social networking and media to get in touch with their target market fall short because they don't really understand the space or why people go to it... I feel that if this is an interest of yours, you should also do some reading on danah boyd's (www.danah.org) research. She's one of my favourite it-people for current analysis. She's also giving a talk in a few weeks in California (if you're near there) or if not (like me) it's going to be streamed online. Cheers!
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Permalink Reply by Jessica on -
I agree also I am in Australia and am working for a politician, our federal election was like Australia's biggest ever marketing campaign. He wanted to be on myspace and facebook of course and he got lots of friends but i don't think that had anything to do with how many votes he got in the end. It just wasn't relevant to his campaign but he wanted it coz it was cool and hip...
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Permalink Reply by Wendi Churchman on
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Thanks for all the great info!
girl Riot - I totally agree with you. We have clients that want to be a part of the "new" media just because it's the "cool and hip" thing to do. But we feel that it should be utilized if it makes sense (which includes why and how it is executed).
As always, thanks to all for your input and I look forward to learning more! :)
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Permalink Reply by Dailey Pike on -
Hello all,
While we're on the subject, I'd like anyone who's interested to take a look at the social network I just started for a client Cedarlane Natural Foods. http://Cedarlaneoholics.com
Any input would be appreciated.
Random Chuck Norris fact: Chuck Norris doesn't have a chin behind his beard, he has another fist!
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I will definitely go check it out!
Awesome Chuck Norris fact!
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Permalink Reply by Marc Girolimetti on -
"but also to understand how (and why!)"
Isn't it a bit sad that this isn't the norm? Look at all of the corporations that fell off the map of Second Life, because their agency couldn't do this simple exercise with them mainly because they didn't know how to do it.
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Permalink Reply by the girl Riot on
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Again and again I return to the same really simple ad process:
- Understand objective (aka corporate-speak/intent: what's the business goal?)
- Know your audience (know them. care about what they care about. understand their choices.)
- Know your audience AGAIN. (no really. if you don't understand them, it.won't.work.)
There's usually another step, but I don't always agree with it. It was once told to me as "content." To disagree with this makes me a poor copywriter--or perhaps a better one. It's word choice. I think the last component isn't content, but -message.- I don't need 3 paragraphs of text if I can understand the message in 1 sentence ("if" being the operative word).
In a fickle and distrustful (and I argue rightfully so!) demographic, who are arguably much more open-minded than their predecessors who are selling to them, it's the relevancy--the how and why--that's going to make or break the buck. If you can't tell me why it's relevant to the target, or how it helps them, chances are they can't either. Then what good is it?
I mean come on. The lingo might change, but the story is always the same:
The cool people, and the poseurs who try too hard.
Guess which one most plans are. Which did you want to be in high school? Haha.
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Permalink Reply by Chris Rogers on
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I'm sorry, I did not understand your "message".
I mean come on. The lingo might change, but the story is always the same:
The cool people, and the poseurs who try too hard.
Guess which one most plans are. Which did you want to be in high school? Haha.
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Permalink Reply by the girl Riot on
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No, I mean, I did not understand the line -- Guess which one most plans are. Actually, the whole paragraph.
I liked your post, thought you made very good points about objective and audience, relevancy and content. Ironically, though, you lost me with your last paragraph of clever copy. I've looked at is several times, and still not sure of your point.
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Permalink Reply by the girl Riot on
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I mean, basically, that some people (agencies) "have it" and some "don't."
As in high school, when you had the cool kids, and the poseurs (or whatever lingo your high school used--we had poseurs) who tried to mimic the cool kids and fell short, usually catastrophically, and launching them into the land of the utterly uncool.
I'm saying that most of these sm plans are poseurs--they try too hard and don't really get it, instead alienating rather than inviting. (Ie--Coca Cola's multitude of outsourced agencies versus, for example, Deep Focus... while Strawberry Frog lands somewhere in the middle).
On another note, the idea of Prom King brands somewhat reflects this mentality for brands rather than agencies, and the short post might be a good read for anyone studying "it" brands: tangerinetoad, courtesy of AgencySpy.
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Permalink Reply by Jessica on
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I've noticed this kind of marketing! Pepsi, nintendo and vespa, have all tried to appear 'down with it' with the street-culture crowd. They've been putting up street art; posting or stenciling the way artists do but it is soooooo lame and totally contradicts the anti-establishment mindset that this scene is associated with!
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