PORTFOLIO MADNESS
Hey guys, I'm finishing my internship in DDB Colombia in the strategic planning department but have always loved to be a copywriter, so, I had my portfolio from my university but it really sucks so now I'm trying to build a new one so I don't know if it is convenient for me to take a brand and build a concept and make an ad or if it better to work with real client briefs. If so, does anyone no were I could get those? I saw on adcracker that they sell a cdrom with many product briefs but do you think it's worth it that I buy it? should I create the briefs myself?? please guys I've been going crazy seeing how I can start building a great portfolio. Apreciate your comments. Hugs to all
diani o
diani o
Replies to This Discussion
-
Permalink Reply by Steve McNamara on -
Hola, Diana:
I got your message.
The AdCracker products, Online Access and the Creative Director V7, both give you multiple briefs for different types of projects: Classic print & TV, new business pitches, direct, and long format for videos & websites et cetera. There’s also an instructional video, which has some useful insights.
If you really want to learn, I suggest you work your way through the AdCracker ProSkills projects which are on both the CD and online versions.
I require students to write their own briefs in the creative dev classes & workshops that I teach.
Hope that helps.
Steve
-
Permalink Reply by Diana Oyaga on -
thanx I'll be making my order soon and I'll let u know how it went
-
Permalink Reply by J.S. Gilbert on
-
I examined AdCracker pretty intensly and it is defintely a tool that can support you. I'd also suggest that there a number of websites like openad.net that have real-life challenges for coming up with concepts and campaigns and many award substantial monies to the winning submission or runners-ups. Additionally, you could contact local non-profit organizations and offer to support them by writing pleas, PSA's or other needed materials.
In order to be a creative, you need to be creative.
-
Permalink Reply by Diana Oyaga on
-
i'm already on openad but they haven't sent any stuff lately but I'll keep working on it... thanx for your advice JS
-
Permalink Reply by Peter Syravong on -
Hey Diana!
A good way to really give your portfolio a boost is to market yourself as a brand. Meaning have a visual identity, package yourself! And supplement the portfolio with a cool book you made of a project/brief/client from beginning to end! Some of the best ideas are on napkins and doodles, document it. Creative Directors love to see this, creatives are like mathematicians; logical, methodical and yet, yield unexpected results in the end product. A book of preliminary word associations, thought clouds, doodles, color stories, color/B&W considerations, competitive analysis, or anything else is crafty.
-
Permalink Reply by Diana Oyaga on
-
you mean package my portfolio in something that identifies me and also put in a book that shows the whole process I had with a project? I like your ideas of showing doodles, various trials of the same idea but some have told me its better to have just really well done ads... anyway I don't have much stuff yet so I'm gonna start working on some projects and ideas and then see if I could make like 3 books of the processes of 3 different projects. I think that'd be cool.. thanx
-
Permalink Reply by Peter Syravong on
-
Yes. What I was trying to get at is that everyone always brings a portfolio (obviously) but I say take it a step further. Sure, great ads should be in there, but I think it would be great to show them the personality, logic, method and nurturing of a campaign.
I like to think in the shoes of the interviewer/employer. At the end of rounds in interviews, you have your handful of candidates. All with GOOD ads in their portfolio. Now they ask themselves and you should ask yourself, what sets this person apart from others? Take away the nice dress clothes in an interview, take away the good portfolio, take away the phenomenal answers people gave. And what do you have left? Well, if it were me, it would be my handy little book...that I left behind with him/her. It serves as a dynamic piece to remind them of you, better than the business card and it shows your personality, logic, method and nurturing of a campaign. Which is why I emphasize this so much.
Now some people say, "just leave a cd." That's fine too. But do you remember how you felt when you received hand written notes as opposed to an email?
-
Permalink Reply by Diana Oyaga on
-
your'e right... thanx a lot peter...
© 2008 Created by Steve Hall
