What is good Ad?

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Permalink Reply by John Wambombo on May 6, 2008 at 11:43pm

Speaking from experience, I would say the 3 fundamentals of a good advertising is "WHAT", "WHY", "HOW". You have to state WHAT is your message, or WHAT product you are offering. Then WHY you are offering it, what are the reasons for your offer and then HOW it is going to benefit the consumers. These are three things you need to consider for a good advertising, i believe in my opinion. I am only an advertising student so I believe a person in the industry should know better than I do

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Permalink Reply by Ketan Deshpande on July 21, 2008 at 12:39pm

I hope this is pertaining to a print ad...

Communication should be right - targeted well
Striking Visual
Catchy Headline/ Informative Bodycopy

in the end its all about KISS - Keep It Simple Stupid!

Cheers

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