What does the word "Interactive" mean to you?
The word "interactive" has been applied in a variety of ways in the advertising industry for the past twenty years. Is it still the best word? If not, what is?
1) Do you believe it is still the best way to describe a company that provides website development, banner ads, adver-games, micro-sites, social networking, etc?
2) Is the word "interactive" the most succinct way to communicate to companies that we produce the items listed above?
1) Do you believe it is still the best way to describe a company that provides website development, banner ads, adver-games, micro-sites, social networking, etc?
2) Is the word "interactive" the most succinct way to communicate to companies that we produce the items listed above?
Replies to This Discussion
-
Permalink Reply by Diana Oyaga on -
Interactive means that the message is not only sent to the consumer but they can interact with it - respond to it - create something - follow a program go to an activity-play games. so yes it is a good word to communicate the above but i think it should go along with a strong slogan that really comunicates the strength or power of what the company offers.
-
Permalink Reply by Mónica on -
The word interactive to me means interacting with each other...motion..progression... 3d...
I think today the industry uses the word interactive to much that it's starting to loose it's meaning.
Companies are trying to place a lot of interactive material out there in which most of the time the concepts are off strategy. There's no substance to it. When done properly, it's amazing what interactive can do.
When a professional says to me that they work for an interactive agency the first thought in my mind is Web. If this is really what they do then that's great, but if it's not it wouldn't hurt to go back to the drawing board and think about re-branding.
-
Permalink Reply by Steve McNamara on -
Hi Brandon:
Got your message. It seems that "interactive" is an important aspect of the services you provide, but too narrow to paint a true picture.
Keep in mind that a word such as "interactive" means different things to different people. So the answer question #2 can best be found in your audience.
Cordially,
Steve
-
Permalink Reply by Henry Woods on -
Hi Brandon,
I don't know how other companies use the word "Interactive" but I am involved in Direct sales and in the industry we use the term "Interactive Commerce." I am sure you have heard of E-Commerce which is doing business on the web instead of in a traditional store. Interactive Commerce is almost the same but instead of the consumer just going on a website and buying something they are actually able to take part in the profit. So the consumer is interacting with the producer and creating or sharing the profit with the producer. This can be very profitable for both sides because it creates loyalty between the consumer and the producer creating a win/win situation
-
Permalink Reply by Sharon Hill on -
interactivity is the core of the Web 2.0 evolution - the idea that Web sites, and in the case of newspapers, the folks I deal with day in and day out, news content online - is no longer about a reporter or other content producer dictating one-way information to a passive audience. It's about the audience becoming the publisher, the writer, the photographer and / or part of the conversation.
-
Permalink Reply by Godfrey Parkin on -
Interactive is a bad word, very 20th century, very trivial. It unfortunately connotes a superficial, even mechanical, involvement, as in mousing and clicking on a screen object that then does something.
You need to suggest something deeper, more cerebral, more emotional and more reciprocal than that.
The word 'engagement' is a better description of the kind of thing that is so important in a web 2.0 world -- it suggest commitment to some kind of meaningful goal-oriented activity, from both you and those with whom you communicate.
Godfrey Parkin
Britefire
http://www.britefire.com
© 2008 Created by Steve Hall
