Is print dead?

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Permalink Reply by Paul Chaney on January 10, 2008 at 3:57pm

It depends on what you mean by "dead." If dead means money will stop being spent on print advertising, then no, it's not. If, on the other hand, dead means "effective," then, yes, I think its is.

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Permalink Reply by Rita Cartwright on January 18, 2008 at 8:59pm

I think it depends on the target audience. Baby boomers prefer info in print, gen x and y like it online.

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Permalink Reply by Greg Hollingsworth on February 28, 2008 at 5:40pm

I don't think print is dead, nor do I think it will die nearly as soon as many predict. Print will decrease, but it will not die. Newspapers and magazines will have to change, they will have to lower their costs, they may have to increase their prices, but they will not die any sooner than a bound book will disappear form the shelves in favor of an eBook.

I certainly think that we will see a drastic decline in print advertising in the years to come, but we are already seeing a decline in print advertising, so this won't be a surprise. But as long as there are people who are willing to buy newspapers and magazines, print advertising will not "die".

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Permalink Reply by Hakimata Photography on March 3, 2008 at 12:09pm

Prints are not dead. Prints are more important then ever. Even that the internet is there and makes it appear that prints don't count, we still do need a reminder about that specific website that gets hidden by all the others. It's always good to have a print ad or catalog of some sort that serves as a reminder.

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Permalink Reply by Peter Syravong on May 16, 2008 at 12:45pm

I don't think print advertising is going anywhere for a very long time. Coming from a creative print background and now into New Media Advertising, I really get to see things full circle. Sure, web ads are raking in 21 billion dollars. And the 30 second spot is hotter than ever. Print advertising itself carries a certain value. A value that has developed and matured over hundreds of years. There is something about having something tangible, a real "thing" that is readily available to your target audience to actually, physically interact with.

I am a firm believer in print advertising because it is one of that can actually adapt, camouflage and even change the message/atmosphere in regards of placement. We should break away just from the protocol of corporate advertising. You can see this in guerrilla marketing, graffiti/wheat paste posters, stickers, drop flyers, etc. Placement of a certain poster (neighborhood, height, angle, what it covers, what it is next to, color contrast) in print advertising to me is more effective and powerful, say then a 30 second vid or expandable banner.

Again, this is just my opinion and coming from a creative/print background, it may seem bias.

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