Social Media Marketing
Hey Everyone!
I am looking for some insight into the Social Media Marketing world. Does anyone have any expertise in this area and would allow me to "pick their brain" or if someone has any articles, books, or seminar recommendations that would be helpful, would you send them my way?
Thanks in advance for your help.
I am looking for some insight into the Social Media Marketing world. Does anyone have any expertise in this area and would allow me to "pick their brain" or if someone has any articles, books, or seminar recommendations that would be helpful, would you send them my way?
Thanks in advance for your help.
Replies to This Discussion
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Permalink Reply by Melinda Caughill on -
I"m not sure if you even care about this thread any more... but I'm very much interested in this medium right now. I can't digest enough.
I'm in love with the book "GROUNDSWELL"... It's a bit biased to big companies, which is not very helpful to me (most of my clients are less than 500 employees with a couple of exceptions). And, I am hoping to find ways to develop affordable off-shoots to their web sites using social media... without being spammy - and the book isn't very helpful for that.
But overall it's a very insightful read.
Anyone else wanna chat about what you're doing with social media? I'm very, very interested in how marketing people use it... outside of the "I have a $500,000 budget for this" world.
TY!
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Permalink Reply by Marc Girolimetti on -
Melinda,
If you're looking for books check out Larry Webber's "Marketing to the Social Web". It's a pretty good read and would open the eyes of some of your clients. Personally, we've been trying to avoid social media as a term, because it kind of falls into the "shortsighted fad tools" category and you end up with clients saying "Well we tried this social media campaign" and then they run right back to their comfort zone. That is what clients so desperately need to avoid. Facebook, MySpace and Second Life are smattered with one-off campaigns that never got traction. What has to change is the clients need to culturally get behind the brand being social. Brands, historically, have been shy and protective of their image. Being social and putting yourself out there exposes the brand, warts and all, but typically brings with it a "you're one of us" response from the consumer. Plus it's more fun and opens them up to various creativity that they never would have considered prior to the culture shift.
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Permalink Reply by Dave Madrid on -
Go to Ad-age white papers and down load there copy its great
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Permalink Reply by Adirondack on -
This is a great forum - I struggle with the use of social media for marketing and SEO purposes...it often seems like the results aren't worth the time invested. Looking forward to hearing more on this topic - thanks!
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