Pixel advertising?
The MillionDollarHomepage intrigued me and I've done quite a bit of research on pixel advertising. I have yet to see it be implemented in a way that benefits anyone but the owner of the pixel site. Most are copy-cat sites.
Was pixel advertising a freak thing that is only going to work once or could the concept be effective if implemented correctly? What would that implementation look like? Why hasn't anyone tried to be creative and improve on the initial implementation.
Was pixel advertising a freak thing that is only going to work once or could the concept be effective if implemented correctly? What would that implementation look like? Why hasn't anyone tried to be creative and improve on the initial implementation.
Tags: pixel advertising
Replies to This Discussion
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Permalink Reply by Kevin Glennon on
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Pixel advertising, like all creative ideas, are unique tools that can be used brilliantly when a campaign calls for some special work that traditional stuff can't do. So far most pixel advertising was used to benefit the poster through direct sponsor space, but that's only one incarnation of something with plenty of uses.
Offhand, what about using pixel advertising as a reward? Maybe a former top band, now challenger brand, like the band Poison could hold a contest asking fans to get new fans to their MySpace page. Fans who bring in more fans get a 10x10 pixel block for every 10 fans they bring to the site. They can then post their own graphics on Poison's MySpace home page using those blocks of pixels.
Every creative idea out there should inspire more creativity, but remind us that good concepts can be reused when the time is right to meet a specific need.
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Permalink Reply by Jack Byars on
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Now that is some news I can use. thanks
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Permalink Reply by Marty on -
I'd not seen that before, but I'm surprised no one has expanded on the original idea. I'm sure it would work again, perhaps with some small adjustments.
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Permalink Reply by Marc Lefton on
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Assuming that a PR stunt like million dollar homepage generates a lot of page views, then like a pyramid scheme, the first people in are the ones who benefit the most. When your choice is five banners to click, of course there are great odds that someone might opt to check out all of them. The more ads are sold, the more the pie is sliced and the less traffic each banner gets. So the last one on the page pays the same as the first but gets considerably less response. Add to the fact that such and ad is entirely untargeted is another problem.
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Permalink Reply by Robert on
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A client of mine just launched Pixelection. The idea is to give more exposure and more leverage to individuals and smaller organizations in political advertising. You buy a pixel ad, and 20% of the ad buy goes to the appropriate political party. Once they reach limits of contributions, we'll spread the 20% across three charities. So instead of your $100 being donated into the black hole of a campaign, you can actually use it to highlight an issue or candidate as you see fit, plus money is going to the party as well. And they would hopefully get much more exposure than normally possible. And once it fills up, you get an interesting snapshot of the political landscape in terms of people who have "voted with their dollar."
The press release is here if anyone's interested.
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