Do You Know Who Your Target Audience Is?
When creating an advertising message, it is important that you know who you are talking to. Do you know who your target audience is? If you don’t know, you are not maximizing your advertising and/or marketing efforts.
A member of the target audience influences the purchasing decision and/or the person who makes the purchase. The person who makes the purchase is also a member of the target market. For example, when McDonald's creates an advertising message, it is directed at their target audience, as well as their target market. Children are the target audience and their parents are the target market. Therefore, McDonald's strategy is to target both groups.
Do you know who you are talking to?
A member of the target audience influences the purchasing decision and/or the person who makes the purchase. The person who makes the purchase is also a member of the target market. For example, when McDonald's creates an advertising message, it is directed at their target audience, as well as their target market. Children are the target audience and their parents are the target market. Therefore, McDonald's strategy is to target both groups.
Do you know who you are talking to?
Tags: advertising, audience, campaign, market, marketing, target
Replies to This Discussion
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Permalink Reply by Kevin Glennon on
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We're pretty sure we know. Do you?
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Permalink Reply by Rita Cartwright on
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A friend of mine said, "but do you know what to say, how to say it, and when to say it?"
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You know you're posting this on a site of marketing/advertising professionals, yes? Does your friend know this, too?
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Yes, my friend is an advertising professional.
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Your friend is advertising 101 ideas on a site for professionals and he/she/you continues this line of thought why???
1: What's your product?
2: Why is it important?
3: How is it different?
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