Bras' campaign from Sky
Thousand of bras appeared in streets and public transportation in Milan (Italy).
That was the launch of the new Californication TV serie on Sky, linking the sexual fobia of the main character, its collecting the lovers' bras and the following showing of them on the public place.
Let's see how it performed at http://www.youtube.com/watch?v=M6zbne9dark&feature=related ...
... even if the priest beneth the bra has no reaction.
That was the launch of the new Californication TV serie on Sky, linking the sexual fobia of the main character, its collecting the lovers' bras and the following showing of them on the public place.
Let's see how it performed at http://www.youtube.com/watch?v=M6zbne9dark&feature=related ...
... even if the priest beneth the bra has no reaction.
Replies to This Discussion
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Permalink Reply by Jordan on -
Pretty interesting, but I must say - I was confused a bit, and the people in the streets might've been too, about the PURPOSE of this. I would've immediately thought they were advertising for a lingerie company.
Your argument might be that the "Californication" listed clearly would exhibit its purpose, but what about the song? It's known just as well. So altogether, I see three options of the purpose: 1. Advertising for the Red Hot Chili Peppers song. 2. A lingerie store. 3. The TV show.
Eh, maybe I'm just being too picky or don't watch TV enough. Regardless, it was definitely unique and fun to watch the confused. :)
- Cheers! -
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Permalink Reply by Mario Soavi on -
No coverage on general news, limited on ADV news.
I posted the news as it was curious but I totally agree with Sonya and Jordan: there's no direct link between the bra and the TV show, mainly because Caiforniaction wasn't already known as a sex comedy (at least here).
I could understand the above print ad, which says "He was tired to deal with aliens", recalling his action in X Files: you try to use a famous actor to launch a new comedy.
That's fine, but bras ...
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Permalink Reply by Jitendra Singh Chouhan on -
well, this is a good way to advertise but interesting to see what is the respose they get from people. As for as teg's concern, I'm not too sure that anyone will see it because the thing is very favourite but only in room only.
Well the best for IDEA and RESPONCE.
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