Agency Seeks Business With Outdoor Video
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Most agencies pick up the phone and dial for dollars when it comes to pitching new business. You know, to get that all important meeting with the peon who has no decision making authority only to be tossed off when the CEO of the potential client gives the business to his golf buddy. So why bother?
Netherlands-based ph/law knows it's all pointless so they didn't bother calling the CEO of TomTom when they decided to go after the business. No. They affixed snipes to street signs and made a video which they play on a video board 50 meters from the TomTom offices.
And yea, stuff like this has been done before but it always nice to see different iterations of the alternative pitch.
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Views: 340
Location: netherlands (Show Map)
2 Comments
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Comment by alavelle on October 1, 2008 at 5:26pm - Creative yes, but don't you think that somewhere, in the video, or in the billboard... they could have given the CEO some contact info? Maybe an IM screenname, an email address, a twitter name, or... hey... a phone number... especially since they tell the guy to call them?
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Comment by 4dummies on October 6, 2008 at 3:46am - Hmmm... Tough one.. accept for the fact that their homepage is the first hit you get when you google ph/law. Plus, don't you think the CEO of TomTom of all companies is qualified enough to find something?
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© 2008 Created by Steve Hall
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