Rosa Fierro's Friends

Rosa Fierro's Groups

About Me: Marketing communications professional with advanced design skills and the ability to direct and manage multiple tasks. Enthusiastic, committed and qualified to manage projects from concept through production with a strong focus on meeting marketing and communications objectives. Experience working for Fortune 500 and small companies.

Areas of Expertise: Direct mail, identity, publication design, collateral, catalogs, training materials and newsletters. Broad knowledge of Hispanic markets in the US. Bilingual English-Spanish.

Position Responsibilities: Collaborate with different clients designing identities, collateral materials, direct mail, and trade show graphics. Text improvement and translations to Spanish.

Work History: National Pen. December 2007-Present
Designer.
Catalog design, advertising for magazines and direct mail pieces for different groups under tight deadlines. Follow through all steps of the process working closely with the marketing department.

Capital One Financial Services. September 2000-January 2006
Art Director
Developed creative solutions to marketing strategies. Designed English only and Bilingual (English/Spanish) direct marketing campaigns. Brochures, logos, posters and internal communications. Followed assigned projects through all stages of development. Increased acquisition of customers for multiple financial products by improving customer response 16% – 47% through direct marketing channels.

Metamorpha Design. January 1995-August 2000
Art Director
Managed relationships with clients. Designed corporate communications, identities, brochures, training and promotional materials. Hired and coordinated freelance graphic designers and illustrators. Supervised the pre-press and print process. Clients included Pfizer, Sony Music Mexico, and EMI Music Mexico.

What Services Can You Offer Adgabber Members?: Direct mail, identity, publication design, collateral, training materials and newsletters. Broad knowledge of Hispanic markets in the US. Bilingual English-Spanish. Collaborate as a free lance helping agencies when their workload is high or when they need expertise on the Hispanic Market.

What Services Are You Looking For From AdGabber Members?: Printing services, Free lance designers and production artists.

At 1:22am on August 7, 2008, Karina Yee Ruiz said…: Hello rosa, we live very close and we have a lot of things on common and I wanted to add you as my friend... :-)